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Guide to Serums
Your guide to finding the perfect serum for your skin.
Serums are often the hardest step to get right in a skincare routine, yet they’re also the most transformative. With their lightweight textures and high concentration of active ingredients, serums are designed to target specific skin concerns more effectively than any other step in your routine. Whether you’re looking to brighten dull skin, smooth fine lines, calm breakouts, strengthen your skin barrier or simply boost hydration, the right serum can make all the difference.
This guide breaks down our full serum collection, helping you understand what each formula does, who it’s best suited for, and how strong it is, so you can confidently choose the serum that works with your skin, to help you achieve your skin goals.
Consider this your personalised roadmap to brightening, smoothing, calming, hydrating and everything in between.
Brightening Serums
Essentials Vitamin C Ultra Serum
Best for: Dull, lacklustre skin, early signs of ageing
Key Ingredients: Stable Vitamin C derivatives, Peptides, Centella, Hyaluronic Acid
Why You’ll Love It:
A gentle daily brightener that boosts radiance without irritation. With three stable Vitamin C derivatives plus peptides and soothing Centella, it enhances glow, supports collagen and leaves skin looking fresh, even and revived.
Strength & Skin Tolerance: Gentle, suitable for daily use and sensitive skin.
Keep reading about Vitamin C
Brightening Serum – Level 1
Best for: Uneven tone, pregnancy-safe brightening
Key Ingredients: Vitamin C, Niacinamide, Peptides
Why You’ll Love It:
A beginner-friendly brightening serum that lifts dullness, hydrates and visibly evens tone. Vitamin C and Niacinamide work together to restore clarity while peptides support skin health, all without overwhelming the skin.
Strength & Skin Tolerance: Mild to moderate, ideal for first-time brightening.
Keep reading about Brightening Serums
Brightening Serum – Level 2
Best for: Stubborn pigmentation, uneven tone, dullness
Key Ingredients: Tranexamic Acid, Alpha Arbutin, Peptides
Why You’ll Love It:
A targeted tone-correcting formula designed for persistent pigmentation. It helps fade dark spots, improve uneven tone and restore luminosity with consistent use.
Strength & Skin Tolerance: Advanced, best for skin already tolerant to active ingredients.
Hydration & Barrier Support Serums
Hydrating & Healing Serum
Best for: Dehydrated, tight or compromised skin
Key Ingredients: Hyaluronic Acid complex, Oat Beta Glucan
Why You’ll Love It:
Deeply replenishes hydration while strengthening the skin barrier. This calming formula plumps, soothes and restores comfort, making it ideal when skin feels stressed, dry or sensitised.
Strength & Skin Tolerance: Very gentle, suitable for all skin types, including reactive skin.
Keep reading about the Hydrating & Healing Serum
Next-Level Antioxidants & Daily Defence
Niacinamide + Vitamin C Complex Serum
Best for: Uneven tone, dullness, combination or oily skin
Key Ingredients: Niacinamide, Vitamin C, Hyaluronic Acid
Why You’ll Love It:
A balancing antioxidant serum that refines texture, strengthens the skin barrier and restores clarity. Niacinamide helps regulate oil and even tone, while Vitamin C boosts luminosity and protects against daily environmental stress.
Strength & Skin Tolerance: Moderate, effective yet well-tolerated for daily use.
Keep reading about our award-winning skincare
Vitamin C Pro Super Serum
Best for: Pigmentation, environmental damage, visible ageing
Key Ingredients: Vitamin C, Ferulic Acid, Peptides, SOD, Rosemary Extract
Why You’ll Love It:
A high-performance antioxidant formula that delivers visible results. It targets dark spots, supports firmer-looking skin and defends against oxidative stress for a brighter, more resilient complexion.
Strength & Skin Tolerance: High-potency, best for experienced users or resilient skin.
Anti-Ageing & Skin Renewal
Age Reversal Caviar & Pearl Repair Facial Peptide Serum
Best for: Loss of firmness, visible fine lines
Key Ingredients: Multi-peptide blend, marine actives
Why You’ll Love It:
A firming peptide serum that helps improve elasticity, smooth fine lines and revitalise tired skin, leaving it looking lifted, bouncy and refreshed.
Strength & Skin Tolerance: Moderate, suitable for most skin types.
Rebalancing Emergency Booster Serum
Best for: Ageing, congestion, uneven texture
Key Ingredients: Encapsulated Vitamin A, Bakuchiol, Peptides
Why You’ll Love It:
A corrective renewal serum that smooths texture, supports collagen and improves clarity without the irritation often associated with traditional retinoids.
Strength & Skin Tolerance: Advanced, introduce gradually, ideal for night use.
Keep reading about the benefits of retinol
Breakouts, Congestion & Oil Control
Clear Skin Multi-Fruit Acid Serum
Best for: Breakout-prone, congested or uneven skin
Key Ingredients: AHAs, BHAs, Niacinamide
Why You’ll Love It:
A clarifying exfoliating serum that helps keep pores clear, smooth texture and improve tone while reducing congestion and breakouts over time.
Strength & Skin Tolerance: Moderate, best for skin accustomed to acids.
Keep reading about the best routine for breakouts
Clear Skin Intensive Spot Serum
Best for: Breakouts, blemishes, oily or congestion-prone skin
Key Ingredients: Mushroom Extract, Niacinamide, Chamomile, Tea Tree Oil
Why You’ll Love It:
An all-over breakout-support serum. It balances oil, refines pores, calms inflammation and helps prevent future breakouts while keeping skin comfortable and clear.
Strength & Skin Tolerance: Gentle to moderate, suitable for daily use.
KEEP READING: How to choose a night cream for your skin
